"A woman should wear fragrance wherever she expects to be kissed." -CoCo Chanel
At the beginning of the 20th century, CoCo chanel comissioned Enrest Beaux to create 6 samples of perfume for her. Bottle No. 5 was the one she liked best--perhaps due to the fact that a fortune teller had once told CoCo that her lucky number was the number 5--and in keeping with her auspicious numerical forecast, she introduced the fragrance to some of her friends on 5/5/1921. Originally, the perfume was given away free to favored clients and the dressing rooms at Chanel were scented with No. 5. In 1924, Chanel partnered with Pierre Wertheimer and the fragrance was sold internationally.
Sales of the scent increased exponentially when in 1953 Marilyn Monroe was asked what she wore to bed. Monroe's infamous answer: "Two drops of Chanel No. 5" So dab on a little No. 5, wherever you expect to be kissed, throw this chic champagne boucle blazer from the Spring 2003 collection over a silk cami and create that Chanel je ne sais quoi mystique--in Coco herself's words, "something abstact and unique". In a size 36 and priced at $1300. For further information or to purchase, please contact: thegang@decadestwo.com
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